Shout media education marketing combines the best of the social media world with the power of traditional PR and content marketing. This type of marketing can help you to attract attention from new audiences, increase awareness, and build brand trust. It also helps to generate interest, engagement, and loyalty from current students.
To get started, you should identify which shout media education marketing channels are the best fit for your school. Some of these channels include Twitter, Facebook, and Instagram, while others are less common but still have their place in the market.
YouTube: This is a popular platform for video content and is highly-optimised for search engines. This makes it an excellent choice for schools that want to improve their organic search performance.
Twitter: This is another great channel for short-form text posts. It can be used to keep parents and students updated with important events at your school, as well as connect with other education professionals and community members.
Invest in paid ads: These can be particularly effective at reaching new prospective students and alumni. With a targeted ad campaign, you can target specific demographics and locations with the right messages to inspire them to take action.
Create a content strategy for each of your social media channels: This will make it easier to plan and schedule posts. Ensure your posts are aligned with your overall brand strategy and goals.
Promote your unique selling points: This is a critical element of any educational marketing strategy, and social media is a great way to spread the word about your school’s USPs. It is also a good idea to share user-generated content, such as student reviews and testimonials.
Use a FAQs page: A FAQs page on your social media pages is an easy and cost-effective way to answer frequently asked questions about your school. Users love to know they’re not the only ones who have a question, and your FAQs will help you to establish yourself as a resource for your followers.
Start a livestream: Livestreaming videos can be a great way to connect with prospective students and give them a feel for what it’s like to attend your university. It’s also an excellent way to reach new students who may not be able to visit your campus in person, and can give you a chance to show off your facilities.
Add a mobile experience: With millennials and ‘Get Z’ generation students increasingly using their phones for everything from research to study, it is essential for higher education institutions to offer responsive and mobile-friendly content. Getting this right is critical to attracting new applicants and ensuring your campus is an enjoyable place to visit.
Consider a social media monitoring solution: A tool that will monitor your social media presence and alert you to anything out of the ordinary is key to maintaining an active and engaging presence. It will also give you a better understanding of what your audience is looking for and how to tailor your posts to appeal to them.